Project Highlight: New Website For Cling Fishing Products
This one is a bit late, but it’s one of our bigger projects over the past year and also one that we are extremely proud of. We’ve been working with Jared and the boys over at Cling Fishing Products for over a year now, and one of the asks they had for us was an update to their website.
As a growing force in the fly fishing space, Cling’s website needed to be fast, flexible, and powerful enough to drive significant results for e-commerce. Our service of choice for this task is generally always Shopify. Shopify’s e-comm platform is incredibly powerful and our team’s knowledge of it allowed us to develop a site that checked the boxes. The new website has:
Powerful e-commerce functionality that benefits both customer and client
A robust design that was built for future scalable growth
Deeper touchpoints for the brand and products
A flexible design for both desktop and mobile users
SEO optimization to drive organic traffic and search engine ranking
The switch to Shopify from Wix generated immediate results. Sales within the first week surpassed the previous month. We launched the new website in July, which gave us plenty of time to establish systems and ensure a smooth process before the busy Christmas buying season.
Over the last few months, we’ve continually optimized the site both from an operational standpoint and the CX side. Giving the customer a streamlined shopping experience, paired with designing for scalable growth and an efficient backend has helped Cling have their best year yet.
Pairing this new website with our complete marketing package, we’ve been able to help Cling drive their digital brand forward into the new year. There are some great things ahead, and we’re stoked to be a part of it.
